March 2012
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The WHY not WHERE of good mobile ads
An article from MobileMarketer.com asked: “Have marketers forgotten about geo-targeted mobile advertising?”
It’s not that marketers forgot about geo-targeted mobile ads, its more they’re not ready to properly execute. From creative to mCommerce or point of sale redemption, the end to end ecosystem for real geo-targeted ads isn’t in place yet by and large.
The other...