February 2012
9 posts
3 tags
4 tags
Summing Up Some Thoughts on Mobile Ad Location...
I posted a stream of tweets today on location as mobile’s key advertiser proposition. They’re compiled here with some added thoughts.
Location is key to mobile ads, but underutilized. Largely due to limitation of a certain ad serving provider. This article from Digiday covers how location-based networks are resolving that. http://ow.ly/9dNzD
In those environments, the hyper-local...
5 tags
Reasons I Might Stick With Android
I’m due to get a new personal phone - distinct from the tether that binds me to work emails. My current device is a Nexus One.
I could wait it out for the iPhone5. And may. But I think there’s a way to have my cake and eat it to. Which suits me fine because there are some things about Android I would severely miss.
Google products. Especially Gmail and Maps.
A far better system...
3 tags
It's an ad, not an app...
The thing with the ever evolving capabilities of mobile rich media advertising is to think more is always more. In my experience, people are willing to interact with rich media experiences but there’s a fickle tolerance threshold.
With that in mind, frame up your mobile rich media experiences in this way: 1. It’s an ad, not an app; 2. Surprise, delight, engage and then get out of the...
4 tags
Canadian Mobile Media Snapshot # 9 - Kids v. No... →
(Disclosure: This is a work project, but it’s good data so worth a share in whatever way I can).
Research on mobile in Canada has always been a bit thin on the ground. There was and is still a gap in understanding how mobile impacts brands and easily digestible data packaged in a way that marketers plan their campaigns.
We set out to address that.
4 tags
Canadian Mobile Media Snapshot # 8 - Education →
(Disclosure: This is a work project, but it’s good data so worth a share in whatever way I can).
Research on mobile in Canada has always been a bit thin on the ground. There was and is still a gap in understanding how mobile impacts brands and easily digestible data packaged in a way that marketers plan their campaigns.
We set out to address that.
4 tags
Canadian Mobile Media Snapshot # 7 - Quebec →
(Disclosure: This is a work project, but it’s good data so worth a share in whatever way I can).
Research on mobile in Canada has always been a bit thin on the ground. There was and is still a gap in understanding how mobile impacts brands and easily digestible data packaged in a way that marketers plan their campaigns.
We set out to address that.
4 tags
Canadian Mobile Media Snapshot # 6 - Income →
(Disclosure: This is a work project, but it’s good data so worth a share in whatever way I can).
Research on mobile in Canada has always been a bit thin on the ground. There was and is still a gap in understanding how mobile impacts brands and easily digestible data packaged in a way that marketers plan their campaigns.
We set out to address that.
4 tags
Canadian Mobile Media Snapshot # 5 - Females 35-49 →
(Disclosure: This is a work project, but it’s good data so worth a share in whatever way I can).
Research on mobile in Canada has always been a bit thin on the ground. There was and is still a gap in understanding how mobile impacts brands and easily digestible data packaged in a way that marketers plan their campaigns.
We set out to address that.
