January 2012
9 posts
4 tags
Canadian Mobile Media Snapshot # 4 - Females 18-34 →
(Disclosure: This is a work project, but it’s good data so worth a share in whatever way I can).
Research on mobile in Canada has always been a bit thin on the ground. There was and is still a gap in understanding how mobile impacts brands and easily digestible data packaged in a way that marketers plan their campaigns.
We set out to address that.
4 tags
Canadian Mobile Media Snapshot # 3 - Males 35-49 →
(Disclosure: This is a work project, but it’s good data so worth a share in whatever way I can).
Research on mobile in Canada has always been a bit thin on the ground. There was and is still a gap in understanding how mobile impacts brands and easily digestible data packaged in a way that marketers plan their campaigns.
We set out to address that.
4 tags
Canadian Mobile Media Snapshot # 2 - Males 18-35 →
(Disclosure: This is a work project, but it’s good data so worth a share in whatever way I can).
Research on mobile in Canada has always been a bit thin on the ground. There was and is still a gap in understanding how mobile impacts brands and easily digestible data packaged in a way that marketers plan their campaigns.
We set out to address that.
4 tags
Canadian Mobile Media Snapshot # 1 - Overview →
(Disclosure: This is a work project, but it’s good data so worth a share in whatever way I can).
Research on mobile in Canada has always been a bit thin on the ground. There was and is still a gap in understanding how mobile impacts brands and easily digestible data packaged in a way that marketers plan their campaigns.
We set out to address that.
3 tags
+1 for Mobile Ads →
Discussed again today, but probably implicitly understood always, lots of online display ads don’t get seen.
Not to deliberately simplify things, but it should be acknowledged that an advantage of mobile is the (very common) one ad per page approach.
For most publishers that’s a top of the page placement with a very high share of the eyeball.
It’s a good first step for...
4 tags
Half Of Consumers OK with Mobile Ads →
As long as that keeps apps free. Which is a pretty fair view. It shows that a good chunk of people totally get that content production and delivery costs someone.
The fact there’s that high an acceptance for ads tells me there’s a chance to sustain, even grow, that mark if contextual ad targeting and user-respectful ad experiences continue to evolve sensibly.
Challenge accepted.
5 tags
Thinking Mobile-First →
“People notice if you’re not optimizing for mobile and ignoring mobile users and their experiences can cost publishers.”
4 tags
Mobile Ads & The Prevention of CTR Depression
I see no reason why we should expect click through rates on mobile ads to go down over time.
I can’t easily cite anyone who’s currently saying they will. But that seems the common sense approach, especially given a lot of the current talk about how CTR is the wrong metric for measuring online ad performance. Time and exposure lead to erosion.
The danger of eroded mobile ad response...
3 tags
