Android - The Official State OS of Alaska.
From The Atlantic, an interactive map where you can find out how Smartphone purchase patterns by state match to other demographic variables. So, more good data for U.S. mobile marketers. Click on the map to check it out.
Mobile Ads Come To The Dance With Their +1
Interesting move from Google as they continue to roll out their +1 rating/validation system: you’ll soon be seeing them in mobile ads. For Google, this has the potential to open up a rich vein of preference based targeting. Relevance to interests consistently comes up as the number one way consumers want to be targeted. That’s often contextual…so fuzzy rather than well defined....
Be It Resolved. Tablets Are Mobile...
…At least when it comes to advertising. Tablet advertising very much belongs with mobile, especially if it’s done to full capability. If we’re talking about static display where we’re just dumping an online leaderboard or big box into an app, the argument is admittedly less clear. Unfortunately that type of execution is far too frequent. But tablet is perfect for rich media / interactive...
Google Goggles - now always watching →
I’m bullish on image recognition. It will nudge out technology like QR codes soon enough, IMHO. Google’s Goggles product does a nice job pushing new boundaries. We’ve already seen some image recognition add campaigns powered by Goggles (which I really like…). Now this background search option ups the utility factor…though you could see how it might get a bit...
Have Fingers, Will Touch
I’m noticing a trend in both available ad units and agency interest in auto-initiated mobile ads. Please stop. If you care at all about protecting your brand and providing a good user experience, allow the consumer to initiate the ad experience. Expandable units initiated from a traditional banner using a strong call to action should be preferred. Mobile ads have really good recall...
Packaging Revels / Packaging Hides. The Difference... →
Is Mobile App Advertising's 'Staggering' Inventory... →