Mobile Ad Growth & Contextual Targeting
Recently, the uber-popular music streaming service Pandora announced that half of their ad revenues came from mobile campaigns. That’s huge. HUGE. It’s a testament to Pandora’s success in mobile and a sign of the growing acceptance of mobile advertising. But, for me, the most important take away is the legitimization of delivering contextual advertising wrapped in...
Mobile Media Lifts Brands. But Canadians Want...
Over the past couple months I’ve been working on some mobile research to help address gaps in what we know about how Canadians consume mobile media and the potential impact if you’re a marketer investing in the channel. Its a good story. There will be more to come on this. But, for now, here are the top level findings (be sure to click through on the link to additional findings). ...
Don't Worry. It Will All Work Out →
So you’ve got a problem. Seems like there’s two options: accept it or solve it.
Mobile Ads - Relevance v. Creepiness.
A study was released yesterday on consumer preferences for mobile ads. The findings were close to my heart here at the Blinking Light. They key finding, for me, was consumers overwhelmingly prefer mobile ads that are based on interests rather than location. So targeting via content trumps targeting via context. Of course, the real secret sauce is delivery of an ad/offer at the right moment...