July 2011
12 posts
Unshackled
A brief hiatus from the blinking light is always a good thing. Regular service to resume shortly.
In the meantime, keep your ears to the ground as we (my employers at Sympatico Mobile) release some findings on the impact mobile media has on key brand metrics.
Preview: it’s good (if you do it well).
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30 Amazingly Creative Examples of Designer Resumes... →
I’m interviewing graphic designers this week. Those that made the cut demonstrated some creativity in the packaging of their CV. A statement of their craftsmanship and perspective.
Mobile Advertising Rising
Handy infographic via Mashable to give some perspective on mobile ads.
The most important part is st the bottom where there’s three tips for designing better campaigns.
The tips are all valid bit in terms of before I’d say fresh them middle > right > left
Audience is always key. Unless you’re promoting device-specific apps, your customers live across all OS families....
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Let My Fingers Do The Talking
I’m noticing an upswing in both available ad units + agency interest in auto-initiated mobile ads.
Please stop. If you care at all about protecting your brand + providing a good user experience, allow the consumer to initiate the ad experience.
Expandable units initiated from a traditional banner using a strong call to action should be preferred. If you don’t have confidence your...
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The Nightclub Theory of Demand Generation
Mobile Advertising in Canada is on the upswing. More brands are adding it to their campaign media mixes and, more importantly, those brands are coming back on their next campaigns.
It occurs to me that this is an outcome of what I’ve been calling “the nightclub theory of demand generation”. Imagine: You’re downtown on a Saturday night looking to hit a bar. You are presented...
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Being Screen Agnostic →
As more of the meaty middle part of the curve pick up smartphones surely the cases for mobile-friendly/optimized content increase.
Is it fair to assume that later adopters are less tolerant or understanding of why it’s difficult to consume the content they want?
I believe it is.
Experience + access expectations are screen-agnostic.
Accelerating adoption means more opportunities to...
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Repost: Four Mobile Web Experiences You Can Offer...
NOTE: This article original appear on Mobile Marketer.com. You can find it here:http://www.mobilemarketer.com/cms/opinion/columns/8657.html
In a previous post, I outlined a framework for describing mobile websites. The goal there was to outline a set of experience and execution standards and site features that can help marketers evaluate the evolution of their mobile web presence.
In fact,...
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Repost: Launch and Learn – Driving Campaign...
As advertisers devote an increasing share of their media budgets to mobile advertising, experimental campaigns are morphing into sustained efforts. Even those brands just getting started in the channel will have heard the success stories and won’t be satisfied with ‘seeing what happens’.
Results matter and maximizing ROI or driving toward pre-defined, tangible goals places increased pressure...
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Repost: Making the Mobile Web a Friendlier Place
A recent report from dotMobi has documented the staggering rise in the number of mobile websites in the past two years.
From 2008 to 2010 the number of mobile compatible websites grew from 150,000 to 3.01 million. For the stats hungry playing along at home, that’s apparently a 2000% increase. Yes. 2000%.
Of the Alexa.com top 1000 sites, 40.1% are mobile friendly as are 29.7% of the top...
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Phish n' Fingers →
Are concerns about mobile phishing valid?
I don’t think about it to be honest. I don’t think about it online either. Maybe naive.
I’m more concerned about service hacking, but there I’m relying on others.
There is significant duplication between my online + mobile media. Vetting mostly happens online where the risk may be higher but defenses are better established.
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