The Rise & Fall & Rise of Mobile Rich Media
Today I posted a bunch of tweets on an article running down a well worn view on the failings of iAd. This one. To be fair to the author, it’s a thoughtful and accurate piece that articulates the widely accepted view of iAd in the mobile space. Basically, good idea poor execution. The most interesting point raised by the author though is about falling response across mobile rich media ads...
Mobile Revenue Lags Activity
Marketers not keeping up to consumers. Problems: - lack of key research on consumer preferences - lack of analytics to support decisions - not delivering proper sales support within publisher organizations - not delivering proper guidance on campaign execution (in support of problems 1 and 2) http://www.digiday.com/stories/for-mobile-first-publishers-revenue-lags/
A Quick List: Sensible Uses of Location
Validation Discovery Serendipity Recollection Documentation Safety Advertising Loyalty Dependencies: permission and / or at the very least demonstrable user benefit. Difficulty: Ego is not a demonstrable user benefit.