"New [app] publishers account for even a smaller percentage of [app] revenue than the actual numbers of new publishers. On the Apple App Store new publishers were 2% of the total but generated less than 0.5% of revenue. On Google Play they were 3% of total publishers but generated less than 1.5% of revenue."
— http://www.forbes.com/sites/chuckjones/2013/03/06/it-is-very-tough-for-a-new-app-publisher-to-gain-traction/ (via screengeek)
It’s hard to build a breakout brand, regardless of the channel and how much time people spend there discovering new shiny things.
People are prone to be loyal and follow brands across screens. At least first and foremost.